Welcome to the www.reflectixinc.com website (the “Site”) operated by Reflectix, Inc. (“Reflectix“) – a Division of Balcan Innovations Inc. (“Balcan”) owner of the Balcan trademarks and associated intellectual property.
At Reflectix, we value our customers and respect your privacy. Reflectix recognizes that it must collect, use, store, and disclose (“process”) any information that can directly or indirection identify you (“personal information”) in a responsible manner. We have created this privacy policy (the “Policy”) to demonstrate our firm commitment to the privacy and security of your personal information. This Policy describes how we process your personal information when you use or interact with the Site. It also describes your rights with respect to our processing of your personal information such as the right to “opt-out” of providing personal information and to access, change or remove any personal information already collected. Reflectix will not process your personal information other than in compliance with this Policy.
We have appointed a Privacy Officer, who can be reached at privacy@balcan.com.
By providing any personal information during visitors’ and customers’ visits to the Site and/or by accessing and using the Site or microsites used in connection with promotional offers, you hereby agree to all of the terms and conditions of this Policy and consent to the processing of your personal information as described in this Policy. You are responsible to ensure that your access to the Site and material available on or through it is legal in each jurisdiction in or through which you access or view the Site or such material.
The terms “we”, “us”, and “our” used in the Policy refer, collectively, to Reflectix and its affiliates, divisions, successors and assigns and their respective employees, mandataries and agents (collectively, “Reflectix Affiliates”).
OUR PRIVACY POLICY
- What information is collected by Reflectix?
- How is my personal information used?
- To whom may my personal information be disclosed?
- How do I exercise my choices about receiving promotional communications?
- What are “cookies” and “Web beacons” and how does Reflectix use cookies on the Site?
- What is “phishing”?
- How do I exercise my choices about the collection, use and disclosure of my personal information?
- How can I access or change my personal information or make inquiries or complaints in relation to this Policy and Reflectix’s privacy practices?
- How long is my personal information retained?
- How secure is my personal information?
- Privacy Policy changes
- Privacy rights of California residents
- Other websites
- Social plug-ins
- Contacting us
WHAT INFORMATION IS COLLECTED BY REFLECTIX?
Any time you complete a contact form, or introduce or post any text, image, video, audio[1], or any information, content or other materials through the Site or any other Reflectix website including any of Reflectix social networking websites and web pages such as Facebook, Twitter, Instagram or YouTube, or otherwise provide personal information to Reflectix (including via mail or e-mail in regular correspondence), it is processed by Reflectix for various purposes as described herein. Moreover, every time you visit the Site, the following information is automatically obtained and compiled: your internet protocol (IP) address and the domain name registry information associated with that IP address; identification of your internet browser, operating system and hardware platform you are using; the date and time of your visit; the name and address (URL) of the web page you viewed immediately prior to accessing the Site; your entire query (if any) that was entered into a search engine which led you to the Site; and any other “click stream” data. This information is stored in our log files. Occasionally, if your browser is not configured to prevent disclosure of such information, the following information may also be revealed: your name, e-mail address, home and work addresses, telephone and fax numbers and any plain text commentary.
Additionally, the complete record of your actions at the Site, including all pages visited, the time spent on each page, the information sent or received, and the names of all files uploaded or downloaded is collected. This tracking information may be compiled by us in the aggregate and made available to third parties primarily to identify demographic data regarding our customers.
As previously stipulated, we will also collect personal information from you when you provide your personal information to us, such as by completing a contact form online, by communicating with us by telephone or e-mail, or by introducing or posting any text, image, video, audio, or any information, content or other materials through any of Reflectix social networking websites and web pages such as Facebook, Twitter, Instagram or YouTube. As a result of these actions, you might supply us with personal information, such as your name, e-mail address, telephone number(s), product interest information, and in certain circumstances, your comments, suggestions, ideas, opinions and individual preferences. We may also maintain a record of your product interests and acquire information about you from other present and future Reflectix Affiliates.
In light of the importance of protecting children’s privacy, we do not intend the Site for child audiences, and we do not collect, process or use on the Site any information relating to an individual whom we know to be under 14 years old without the prior, verifiable consent of his or her parent or other legal representative. If a parent or guardian discovers that his or her child has provided us with personally identifiable information, such parent or guardian has the right, upon request, to view the information provided by the child and/or to require that it be deleted from our records. In such a case we ask that the parent or guardian of the child contact us at the contact information provided in the “Contacting Us” section below for such purpose.
HOW IS MY PERSONAL INFORMATION USED?
In order to better serve you, we may combine information you give us online, by telephone or in writing about your product interests. We may also combine these with readily available demographic information in order to enable us to communicate with you, by telephone (including by way of automated dialing answering device) e-mail, mail or otherwise, about our products, services, surveys, promotions and special offers. We also collect this information in order to:
- Maintain contact with you and provide you with ongoing personalized service and help us to better understand and respond to your needs and preferences as well as to develop customer profiles based thereon and to communicate special offers and promotions from Reflectix concerning our products and services;
- Develop, improve, market and provide our products and services and manage our business; and
- Help us to meet applicable legal and regulatory requirements.
In addition, Reflectix uses personal information to notify its consumers about products or services, promotions and special offers in which we believe they may be interested.
We also use information collected from the Site to measure interest in the various areas of the Site, to ensure that links on the Site facilitate easy navigation and to help make the Site more interesting and informative. Except as described in this Policy, any personal information that we disclose to third parties is done in the aggregate on a non-personally identifiable basis and is used primarily to identify demographic data regarding our customers.
You acknowledge and agree that Reflectix shall also have the right to incorporate, use and reproduce any text, image, video, audio, or any information, content or other materials you provide through the Site by e-mail or post through Reflectix social networking websites and web pages such as Facebook, Twitter, Instagram or YouTube, in whole or in part, in connection with the marketing and promotion of Reflectix business. You always have the right to revoke such consent in the manner described in the section “How do I exercise my choices about the collection, use and disclosure of my personal information?” below.
TO WHOM MAY MY PERSONAL INFORMATION BE DISCLOSED?
We will not disclose your personal information to any non-affiliated third party without your prior consent, other than as provided below:
- We may disclose your personal information to any Reflectix Affiliates, so that it may communicate with you (whether by e-mail, telephone, post or otherwise) and provide you with promotional materials and additional information about its products, services, promotions and special offers that may be of interest to you, or collect and use that information subject to and for other purposes contemplated by this Policy.
- In the event of a sale of all or substantially all of our business or another commercial transaction, as this terms or any similar term is defined in applicable legislation, we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating and/or effecting a proposed transaction or operating and managing the affairs of the acquired business.
- We may transfer personal information to non-affiliated third parties for processing on our behalf (such as fulfillment services, technical support, delivery services and financial institutions) pursuant to agreements that prohibit the third parties from using or disclosing the personal information other than for the purpose of processing and which impose security safeguards appropriate to the sensitivity of the information. These third parties are only provided with the personal information necessary to perform their specific service. You acknowledge that, in the event that a third party processor is located in the United States, your personal information may be processed and stored in the United States and that United States federal or state governments, courts or law enforcement or regulatory agencies may be able to obtain disclosure of your personal information under the federal or state laws of the United States.
- We reserve the right to disclose your personal information as required by law, in response to legal or regulatory process and law enforcement requests by government authorities that have asserted a lawful right to access such information, to our legal counsel, or as necessary to protect the property, interests and rights of Reflectix and any Reflectix Affiliates.
HOW DO I EXERCISE MY CHOICES ABOUT RECEIVING PROMOTIONAL COMMUNICATIONS?
You always have the right to direct us not to share your information with third parties (see “How do I exercise my choices about the collection, use and disclosure of my personal information?” below). With regard to the collection and disclosure of aggregate information, however, please note that you will not be able to “opt-out” as this information simply reflects statistical analysis of various aspects of the Site usage and does not include personally identifiable information.
WHAT ARE “COOKIES” AND “WEB-BEACONS” AND HOW DOES REFLECTIX USE COOKIES ON THE SITE?
Cookies are small data files that a website stores on your computer’s hard drive or in random access memory when you are viewing the website. They keep a record of your preferences, making your subsequent visits to the Site more efficient. In certain cases, this information is only kept during the session and is deleted when you close your browser. In other cases, the information is stored on your hard drive and, upon your next visit to the Site, the cookies are used to recall such information. Cookies may store a variety of information, including, a unique user ID that can be used to track the pages of the Site you have visited and the number of times that you view a particular page or other item on the Site, login or registration information and your preferences and your purchase history, where available.
No personal information is transmitted via cookies. Cookies, by themselves, cannot be used to reveal or discover the identity of the individual user; your acceptance of our cookies will not compromise your anonymity while using the Site.
We use cookies in order to improve the online experience of users of the Site. Your cookies help us keep track of your interests and, if you are a registered customer, your cookies allow us to recognize you when you return to the Site. If you register on the Site, your cookies also help us to monitor and maintain information about your use of the Site. If you have not registered with us, your cookies may be used in order to monitor and maintain non-personally identifiable information about your use of the Site.
The use of cookies is a common practice adopted by most major websites to better serve their clients. Most internet browsers are designed to accept cookies, but they can be easily modified to warn you each time a cookie is being sent or to block all cookies. This is done through your browser settings; see your browser’s help files for details on how to block cookies, how to know when you have received cookies and how to disable cookies completely. You should note, however, that without cookies, some of the Site’s functions will not be available, and you will lose some of the benefits of the Site as, amongst other things, we will not recognize you as a past visitor or a registered user.
Composite tracking information generated by cookies may be shared with third parties for the purpose of documenting Site activity, traffic accounting, content analysis and other trends. Statistical information is not linked to any personal information and cannot identify any individual user of the Site.
“Web beacons”, also sometimes called “pixel tags”, are small strings of code placed on a Web page or in an e-mail message for the purpose of transferring data.
We and the online marketing company or companies that we use to help manage our Internet business and communications employ cookies and Web beacons placed on the Site’s pages to deliver our ads, to measure the effectiveness of our advertising, including our e-mail promotions, and to learn how visitors use the Site. The ad-serving technology uses non-personal information about your visits to the Site and the sites upon which we advertise to serve our ads to you. In the course of delivering our advertisements, a unique third-party cookie may be placed or recognized on your browser. The Web beacons used in conjunction with this third-party ad cookie enable our ad server to recognize a browser’s cookie when a browser visits the Site and to learn which banner ads bring visitors to the Site. If you do not want your non-personal information to be used to serve ads to you, please click here and click on the “AD COOKIE OPT-OUT” icon.[2]
WHAT IS “PHISHING”?
“Phishing” is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your personal information through e-mail.
HOW DO I EXERCISE MY CHOICES ABOUT THE COLLECTION, USE AND DISCLOSURE OF MY PERSONAL INFORMATION?
We prefer to have your consent to process your personal information for the purposes and in the manner described herein, including in order to contact you and provide you with promotional communications. Nonetheless, we want you to know that you have choices and can refuse or withdraw your consent as follows.
You have the choice simply not to submit any personal information to us. You may also choose only to submit information constituting required fields when completing a contact form entries. In addition, you may choose to limit how we use your personal information by not allowing us to share such information with third parties by e-mailing us at the contact link below.
If you have already consented to our processing of your personal information, you may subsequently “opt-out” at any time, subject to legal or contractual restrictions and reasonable notice, by contacting our privacy officer as described in the section entitled “Contacting us” below, or by following the “opt-out” instructions provided in the promotional materials sent to you. Our privacy officer will also be able to provide you with more information regarding the implications of withdrawing consent.
In respect of requests not to receive promotional communications from us, please be sure to include your full name, address, telephone number and any e-mail address you used when you signed up or entered a contest on the Site, registered with or made a purchase from us. It may take up to two (2) weeks to process your request, during which period you may continue to receive communications from Reflectix or Reflectix Affiliates. If you prefer not to receive promotional information from Reflectix please follow the unsubscribe instructions set out in this Policy or in the respective privacy policies and/or communications of the Reflectix Affiliate.
HOW CAN I ACCESS OR CHANGE MY PERSONAL INFORMATION OR MAKE INQUIRIES OR COMPLAINTS IN RELATION TO THIS POLICY AND REFLECTIX’S PRIVACY PRACTICES?
You are entitled to request access to, and, if necessary, correct your personal information collected by us. In order to make such a request, please contact our privacy officer in writing (see “Contacting us” below).
REFLECTIX WILL REMOVE ANY OF YOUR PERSONAL INFORMATION FROM OUR DATABASE WITHIN A REASONABLE PERIOD OF TIME PURSUANT TO A WRITTEN REQUEST FROM YOU. IN THE EVENT SUCH REQUEST IS SENT BY E-MAIL, PLEASE IDENTIFY YOUR FULL NAME AND PLEASE TYPE “REMOVE REGISTRANT” IN THE SUBJECT LINE OF YOUR E-MAIL.
You can also contact our privacy officer for any questions about or to make any complaint in relation to this Policy, as well as to Reflectix’s privacy practices in general (see the “Contacting us” section below). At any time you have a right to lodge a complaint about our processing of your personal information with the applicable data protection authority.
Rights for Quebec Residents: If you reside in the province of Quebec, in certain circumstances, you may also have: i) the right to request that we cease disseminating your personal information, ii) the right to request that we de-index any hyperlink attached to your name that provides access to information by a technological means; iii) the right to request that we re-index a link providing access to information by technological means; or iv) the right to request that we communicate to you, as well as to any person or body authorized by law to collect such information, any computerized personal information collected from you in a commonly used technological format.
HOW LONG IS MY PERSONAL INFORMATION RETAINED?
We will keep your personal information only as long as is reasonably necessary for the purposes described in this Policy or such longer period as may be required by applicable law.
HOW SECURE IS MY PERSONAL INFORMATION?
We take great care in trying to maintain the security of personal information we have collected. We have adopted physical and technological processes and procedures to protect the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. Furthermore, each and every Reflectix employee, mandatary or agent must abide by this Policy. Although we do not take responsibility for any theft, misuse, unauthorized disclosure, loss, alteration or destruction of data, we take reasonable precautions to prevent such occurrences.
WHILE WE STRIVE TO PROTECT YOUR PERSONAL INFORMATION, WE CANNOT ENSURE OR WARRANT THE SECURITY OF ANY INFORMATION YOU TRANSMIT TO US, AND YOU DO SO AT YOUR OWN RISK.
PRIVACY POLICY CHANGES
If we decide to change our Policy, we will post these changes on the Site so that you can be updated as to what information we gather, how that information may be used and whether (and how) it may be disclosed to any third parties. Following the posting of such changes, you will be bound by such changes unless you advise us in writing, by phone or by e-mail that you wish to withdraw your consent (as per the procedure outlined above). You are responsible for regularly reviewing this Policy and any changes thereto.
PRIVACY RIGHTS OF CALIFORNIA RESIDENTS
California Civil Code Section 1798.83 permits California customers to ask us for certain information regarding Reflectix’s disclosures in the prior calendar year, if any, of personally identifiable information to third parties or our affiliates for their own direct marketing purposes. If you are a California resident and would like to make such a request, please contact our privacy officer in writing (see “Contacting us” section below).
Please include your name and the address to which you would like us to respond, and allow us 30 days to respond to your request.
OTHER WEBSITES
THE SITE MAY CONTAIN LINKS TO OTHER WEBSITES THAT ARE NOT OPERATED BY REFLECTIX THIS POLICY DOES NOT APPLY TO THE PRACTICES OF THIRD PARTIES AND REFLECTIX DOES NOT ASSUME ANY RESPONSIBILITY FOR ANY SUCH THIRD PARTY PRACTICES OR FOR THE PRIVACY PRACTICES OF THE WEBSITES THAT IT DOES NOT OPERATE. BY USING THE SITE AND/OR ACCESSING A THIRD PARTY’S WEBSITE FROM THE SITE, YOU RELEASE REFLECTIX OF ANY RESPONSIBILITY FOR THE ACTIONS, PRACTICES AND OMISSIONS OF THIRD PARTIES. BY CLICKING ON ANY HYPERLINKS TO OTHER WEBSITES FROM THE SITE, YOU MAY AUTOMATICALLY SUBMIT TO THE PRIVACY PRACTICES OF THOSE WEBSITES. PLEASE CHECK THE PRIVACY POLICIES OF THESE THIRD PARTY WEBSITES. IN NO EVENT SHALL REFLECTIX OR ANY REFLECTIX AFFILIATES BE LIABLE TO YOU OR ANYONE ELSE FOR ANY DAMAGES OR INJURY WHATSOEVER (INCLUDING BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES) ARISING OUT OF OR IN CONNECTION WITH THE MISUSE OF PERSONAL INFORMATION BY THOSE WEBSITES.
SOCIAL PLUG-INS
Reflectix has installed on the Site various social media plug-in protocols, such as Facebook’s “Like” button, which allow you to share your likes and interests in Reflectix products, services, and promotions with your friends and contacts. When you click on a social media plug-in protocol link, such as the Like button, a link to the Site may appear in the “Likes and Interests” section of your Facebook or other social media website profile. Your friends and contacts will be able to see the link and be led back to the Site if they share your likes and interests or if they are interested in learning more about our products, services, and promotions. We may also contact you, and those of your friends and contacts who chose to become members of Reflectix social media website web pages, with news about Reflectix so you and your friends and contacts can learn about Reflectix products, services and promotions. By using a social media plug-in protocol link, you consent to receiving communications from us for all of these purposes and agree to allow us to use information on your likes and interests in connection with the marketing and promotion of our business. You understand that information about your likes and interests may be shared with your friends and contacts and the broader social-media website community. For more information about social media plug-in protocols, like Facebook’s “Like” button, and its impact on your privacy rights, please visit the appropriate social media website’s help center (such as the Facebook Help Center at the following: Facebook Help Center – Social Plug-ins) to find out more.
CONTACTING US
BY EMAIL: info@balcan.com
BY PHONE: 1.877.422.5226
BY MAIL: 9340 De Meaux Street Saint-Leonard, QC H1R 3H2
French version of this Policy is available here.
Last updated: September, 2023
[2] In Quebec, cookies should be pre-set at only what is necessary. Any other use of the tracking devices have to be activated by the user.